March 2020 Overview & Notes

Created Mid-March - Some Information May Have Changed

--------------------------------------------------------------------------------

I have put together some pretty cool and nerdy things for the property management website this month. I was able to make the site load faster. I also added icons to the bottom of the mobile version for quick access to call and email the office as well as quick access to our Facebook page.

There is something called NAP (Name, Address, Phone Number)

When your website contains this information in a specific grouped order, you can copy and paste that all over the internet on other websites. Facebook, Twitter, Google My Business Page, Pinterest etc. 

Do most businesses need obscure social media pages to drive revenue? Maybe some but most brick and mortar local services do not. But because of NAP, they are an odd necessity. Google sees your NAP on several different websites which increases SEO. There are 200+ social media sites that allow businesses to create a profile and post their NAP. Only a few of these profiles had already been setup by Griffin Web so that saved me some time. The descriptions were general and not helping our SEO. I fixed that by including our NAP. 

With some help from Monica, the Documents section of the website has been updated to be more visually comprehensive and easy to navigate. I have also added an Areas Serviced subpage to the Property Management tab. Each city listed has an internal link to a created 'cities page' which helps Google know they exist and that we aren't hiding them. 

I found a solution for the email survey campaign to raise Google and Yelp ratings. The campaigns can reach up to 5,000 people a month without causing us any additional cost. A webpage has been built with a survey form www.gatekeeperproperties.com/survey that is currently set to submit to office@gatekeeperproperties.com

It took me a while to workout the web address issue with Google indexing for the City Landing Pages, but I have had success with the 4 test pages created so far. 

I updated the areas serviced on our Google My Business listing. It is limited to 20 cities within our brick and mortar location. Monica has been made a manager of the Google My Business listing to handle any negative reviews. She can log into the access page from a computer or phone with the app to post replies.

 

Monica's Responsibilities

---------------------------------

I'm not sure what has been assigned to Monica. It may be a good idea to reiterate to her what she should be doing with the Facebook posts. It would be best to make one post per day, or twice a week, or post every time a property becomes available. Each post receives 80-100 views and they are getting "likes"

 

Monica was making regular posts to Facebook in the month of January. We were getting more traffic to the website when the Facebook post were more frequent and you can see that in the traffic graphs.

The only posts on our page post January are: February 6th, 20th. And March 25th. No posts made for April so far.

On The Horizon for April

Ideas for the future - "Rex storming"

 

Created Mid-March - Some Information May Have Changed

--------------------------------------------------------------------------------

I think it might be beneficial to add  another subpage to the Property Management tab called "Investor Materials" or "Property Owner Education" If we could provide education for new owners with articles like "Why You Need a Property Management Company" or "How to Calculate Your Rental Income" that might go a long way in making the site a place to spend time. This could potentially give us better SEO and build trust with new owners at the same time. I believe it would convey that we want them to be educated and succeed as investors. Google also rewards websites that periodically add new content. The articles could be sourced from the internet and viewed within our site, or if you, or anyone you know would be interested in writing articles on the topic of rental investment, I can showcase them on the site. Something to consider. 

I think one thing that our site is lacking is a more detailed description of the services we offer. I can create subpages on the topics of maintenance, tenant screening, rent collecting etc. All I would need is the paragraphs. The sites can be made fairly quickly if I have that content. I noticed that other property management companies go into more detail on their sites about services offered and thought it might be a prudent addition to ours as well. Would you or someone with free time at the office be up for writing some descriptions?

If you have a designated person at the office who does showings, I can setup automated online bookings for property viewings. If the office spends a lot of time scheduling viewings, I can automate that for the prospective tenant through the website. It could be setup the same way that I have my guitar lesson bookings available online. Let me know if that might help the office. 

I need to ad a contributor to the website - someone you trust to take over the billing and site changes if I get hit by a bus. Who would you like to appoint to that role? I can appoint several individuals access via email invitation.

Website Traffic Report

This report shows how many people visited your website in the last month

All Data below recorded on 4/11/20 <---- site visitors were up before COVID-19 created a panic. I'm surprised site visitors aren't down even more than they are

March Site Visits

Down by 145 visitors from the previous month

Down by 228 visitors from the previous month

Percentage of users who leave the site after viewing only one page

Number shown does not include NPIS, Lead Based Paint, W-9 or Master Leasing Agreement

Down 22%

Significant decrease

72% Decrease due to lack of Facebook posts

Down 4%

Down 15%

Down 18%

February (previous month's report)
Google Ads Performance

I have been experimenting with new ad campaigns on Google that specifically target the city landing pages to increase their SEO

March

I am continuing to weed out Search Phrases that relate to tenants searching for houses to rent. Each month new search phrases populate the list and need weeded out. The more refinement, the further each dollar spent will go towards targeting owners.

February
(previous month's report)

This is accurate spending for February

(last months report incorrectly showed lifetime spending)

Facebook Ad Images
Facebook Ads Performance

You know I was thinking, if someone says here's $150 bucks go spend it, I should probably go spend it. Last month we didn't quite meet the budget, so I broadened the target demographic; still including only Facebook users with some relevant interest in real estate investment. I increased the Facebook Ads Campaign audience to 130,000 within 25 miles but the $150 cap still was not reached. I can broaden the campaign audience or we can leave it where it's at. Your call. Let me know if you have any questions

February Spending - $58

March Spending - $83

February - Link Clicks
March - Link Clicks
February - People Reached
March - People Reached

Significant Increase

February - Amount Spent
March - Amount Spent
February - Demographics
March - Demographics

Significant Cost Reduction Per Click from Last Months Numbers

Google My Business

Goolge has implemented a FREEZE on all Google Business Page reviews due to COVID-19

There has not been any significant change to our Google Rating and there will not be until they get things back to normal. I will monitor the updates. It might not be a bad time to focus on the Yelp Review, but they might be doing the same ratings freeze.

Candace has sent me a master list of all owners and their email addresses. I would like to send out the HTLM email survey as soon as things get "back to normal"

January 

The HTML Survey Email should help this number tremendously.

February

You may want to reiterate to Monica that it is her responsibility to leave replies to disgruntled customer reviews. I gave her access to the GMB (Google My Business) page to leave replies from Gatekeeper.

Google Search Rank

GSR - Google Search Rank

GMB - Google My Business Rank

Search results are based on Senoia, GA location

I spent a lot of time working on the SEO and city landing pages in March. The results came out well. The game of SEO is a slow jam. Haha. Imagine hitting a golf ball and then checking in on the shot 3 weeks later to see how well you hit it off the tee. That's SEO.

 

I noticed some of the GMB ranks dipped. If you compare the changes for GMB over the months the change in rank is arbitrary. There's no amount of SEO that can be done for the GMB rank without making it look like we have brick and mortar locations in those cities. Let me know if you ever want to have post cards sent to homes in surrounding cities. I can make those physical addresses look like Gatekeeper locations that will boost our GMB presence in those areas. I can't guarantee that Google hasn't implemented changes to block or penalize us from doing that, but I can look into it when you're ready.

Being in the Top 3 search results is a huge deal. Studies have shown the top 3 results get almost all of the web traffic clicks. 

We Are in the Top 3 for

-------------------------------

Peachtree City, Fayetteville, Sharpsburg

I'm actually pretty damn proud of the results below. Looking forward to seeing them climb even higher. Gatekeeper's website was no where near these ranks when I took it over.

If you look at the numbers, we're headed in the right direction.

And that concludes your March Report!

Let me know if you would like to discuss any of the data found on this page.

Talk soon,

Rex